What you need to know about a courier business

If you are interested in starting a courier service business, you will need to know quite a lot about the ins and outs of the business so that you can make informed decisions. The good news is that this has become relatively easy due to the internet and the proliferation of devices that can fit in the palm of your hand, you can find out all that you need to know in a matter of minutes. The following are some of the things that you will need to be conversant with in order to run and operate a courier service business:

Reliable transport is key to your success as a courier service

planIn order for a courier business to successfully kick off, it will need to have some means of reliable transportation. This is due to the fact that the primary purpose of a courier service is to deliver goods and packages from one place to another every day. This cannot happen if your business service does not have reliable methods of transport. If budgetary constraints are a problem, then it would be wise to start small with your van or other suitable vehicle. As the pace of the business picks up, you can then inject capital into buying newer and better vehicles.

Every business needs an office for coordination purposes

A courier service business needs an office that will act as central command headquarters. This is another area that can be started from scratch or humble beginnings such as a room in your house. If this is going to work, then you will need to keep meticulous records that will later be used for tax purposes when preparing the financial statements of your company. This also means that you should be prepared to keep a log of the hours that you work in your home office as well.

A professional courier service has a separate identity from its owner

In order for your business to look and feel professional, it must have an identity that is separate and distinct from its owner. This means that you should christen your business with a name, and this should be made official by applying for a business operation license from your local authority offices. You might need the help of a competent lawyer at this point in order to understand the machinations of business law. As such, do not hesitate to fork out money for the legal services of a licensed attorney.

Develop a business plan

plan2It is also important to come up with a business plan that will highlight all the sectors that your courier service will target. For instance, you might be interested in targeting only commercial clients, while someone else might want to target residential clients instead. In other instances, a courier service may be designed to target both types of clients from the very beginning. Having a plan of action will prevent you from making small mistakes that may ruin your business before it even kicks off the ground.

PPC Management DIY or Hire Somebody?

PPC EXPERTS6

There are many strategies for a website to drive more traffic and make more sales, but so far, PPC campaign is still considered one of the best methods available. If you decide to use Google sponsored promotions, then you basically have two options, either you do it yourself or hire a PPC company to manage your PPC campaign. Both ways could be equally good, depends on your situation and your wisdom to make the best choice. So lets compare these two options:
PPC
DIY PPC Management
images Sponsored ads on Google is not rocket science, but you still need to have proper knowledge to be able to do it correctly, otherwise you will just end up wasting your money for nothing. There are two important things that you should consider when you decide to handle your own PPC campaign:

1. There is a learning curve
Unlike banner ads or classified ads, there are a lot of things to learn when you want to handle a PPC campaign. PPC management requires proper knowledge from the very beginning of the process. You should know how to do a proper keyword research, how to setup your Google sponsored ads, how to properly maintain your ads, also how to properly analyze how well your ads are performing. These are all important parts of your PPC campaign that must be done correctly to make sure you get the expected benefits from your ad campaign. So if you feel that you have the knowledge or able to learn all that, then go for it.

2.Data sorting
You will also have to deal with a bunch of data related to the PPC campaign. The first data sorting you would have to deal with is keyword sorting that could be up to 300-400 keywords, there are also different attributes associated with them. Those are just keywords, there are many other data to sort, including conversions per click, searches per day, competing bids, not to mention all those data you have to deal with when doing the performance analysis.

Hiring a PPC Management Company
When you hire a PPC management company, obviously you need to spend extra money on the service, but there are also many benefits you can get from it:
1.PPC management services are run by PPC experts that have been dealing with PPC campaign for all kinds of niches on a daily basis, so they know exactly what to do from the beginning of the process to the analysis work.
2.You can concentrate more on managing your website and your business rather than investing a lot of your valuable time to learn about PPC and manage your PPC campaign.
images 23.People who decide to handle their own PPC campaigns often spend a lot of money during the trial and error period. A PPC management company wont have to go through this process because they have had a lot of experience in dealing with PPC campaign. They could even easily adapt to any changes in the marketplace to make sure that your ad campaign still runs effectively.

What does a phone number say about your business?

shutterstock3

What’s in a number? When it comes to your business telephone number, it might count for a lot more than you first imagined. For your customers, a simple telephone number can say a lot about you.

Rather the random, chance luck of the draw when it comes to what your telephone number is saying about you, imagine the benefit of using it to give your business a competitive advantage.

shutterstockThere are specialist companies who can arrange a number for you that does not broadcast your postcode location, but allows you the anonymity of a completely non-geographical number. This can give your company access to a much wider, non-localised market.

And for businesses looking to have a presence in another country without the need to set up an overseas office, telephone number specialists such as Telephone Number Solutions can provide a number of freephone and local options in just about any country of your choice. This is a tried and trusted strategy when it comes to reducing costs when testing new, overseas markets.

What is your current number saying about your business?

There is a surprisingly long list of telephone numbers – managed by the official government watchdog Ofcom – each of which says something about the subscriber to that particular service and the cost of both fixed line and mobile calls to that number.

The most widely used phone numbers start with 01 and 02 and denote specific geographical locations in the UK. In other words, your number reveals where you are in the country, potentially limiting sales and business opportunities to customers within or near that location.
Numbers beginning with 07 are reserved for mobile telephones. If this is the type of number from which your business operates, it might give the impression that you run a small, lightweight operation and are unable to afford or choose not to install a fixed line.

What about numbers starting 03?

There has been some confusion for customers calling business rate numbers the wide variation in the cost of calls depending on the number used may mean they are unsure as to whether they are being charged a local or premium rate.

To dispel some of this confusion, Ofcom introduced a new range of 03 numbers that are not only non-geographical, but cost the same to call as 01 and 02 numbers.

Many callers are going to be able to make such calls completely free of charge, since there is a legal obligation for 03 numbers to be included in any free minutes offered by mobile network providers and in any free call deals. 

Getting the right number for your business 

shutterstock2Gone are the days when it may have been possible to determine the regional location of any telephone number or business you wanted to contact. The choice of numbers currently available may help you break into new markets, thanks to your being able to shrug off any local orientation in the minds of your potential customers.