Social media – the growing element in advertising

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Social media today has reached such tremendous levels all across the globe that it is becoming one of the core marketing and advertising tools for brands. It has grown spectacularly over the past decade. There was once a time when brands would consider this as a secondary option for marketing. However due to increasing awareness among consumers and the rising social media forums it has become mandatory to invest a certain amount of the marketing budget for digital marketing.

PermanentlyPeople have now become more socially active on these forums due to rising living standards, increasing focus on extensive studies and careers, social and style quotient and the need to be socially active. This growing demand is being utilized by brands all over the world to create a deeper connection with consumers and potential target markets. Since other mediums like television, radio, print and outdoor are continuously bombarded with advertisements from brands all over the world, it is becoming increasingly important for advertising agencies to enhance a brand’s identity through online medium. Since people are most active on social networking sites and pay most attention to discussions and brands on these forums, it becomes very important for a brand to approach the T.G.

Today, every creative ad agency needs to develop campaigns and topics that generate views, discussions and enhance brand image and equity. A brand needs to position itself in the minds of customers in a way that enhances brand recall and loyalty. With the clutter of ads of different brands across mediums it is important to know the needs and preferences of customers to a deeper level. Through social media one can gather deep consumer insights which are difficult to gather through the traditional market research and analysis. Here you get to know the personality, psychographics, style and wants etc and thereby can design campaigns accordingly.
Another reason for this growing trend of social media is the extensive need for customization and building niches.

Brands of today want to build niche target markets where they can focus on customers in an efficient manner thereby creating brand loyalty and satisfaction. They prefer to put efforts and sources in targeting a particular set of customers which are the ideal T.G. rather than exhaust all resources and mediums across all categories of consumers. Another concept that a lot of brand management agencies are suggesting to brands these days is that of customization. Tailor made campaigns exclusively designed for different customers according to their individual tastes and preferences.

Permanently2This makes the consumer feel that the brand is aware of what he/she wants and therefore increases loyalty and goodwill of the brand. The customer of today wants the ability to make choices and choose products that match his/her needs accurately. Gone are the times when consumers would buy one soap for the entire family with the sae attributes. Now every member wants a different soap since every consumer is different and the sooner brands learn the art of maintaining consumers for a long period of time, the better it will be for their sustenance and growth.

Social media – the growing element in advertising

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Social media today has reached such tremendous levels all across the globe that it is becoming one of the core marketing and advertising tools for brands. It has grown spectacularly over the past decade. There was once a time when brands would consider this as a secondary option for marketing. However due to increasing awareness among consumers and the rising social media forums it has become mandatory to invest a certain amount of the marketing budget for digital marketing.

mediaPeople have now become more socially active on these forums due to rising living standards, increasing focus on extensive studies and careers, social and style quotient and the need to be socially active. This growing demand is being utilized by brands all over the world to create a deeper connection with consumers and potential target markets. Since other mediums like television, radio, print and outdoor are continuously bombarded with advertisements from brands all over the world, it is becoming increasingly important for advertising agencies to enhance a brand’s identity through online medium.

Since people are most active on social networking sites and pay most attention to discussions and brands on these forums, it becomes very important for a brand to approach the T.G.
Today, every creative ad agency needs to develop campaigns and topics that generate views, discussions and enhance brand image and equity. A brand needs to position itself in the minds of customers in a way that enhances brand recall and loyalty. With the clutter of ads of different brands across mediums it is important to know the needs and preferences of customers to a deeper level.

Through social media one can gather deep consumer insights which are difficult to gather through the traditional market research and analysis. Here you get to know the personality, psychographics, style and wants etc and thereby can design campaigns accordingly.
Another reason for this growing trend of social media is the extensive need for customization and building niches. Brands of today want to build niche target markets where they can focus on customers in an efficient manner thereby creating brand loyalty and satisfaction. They prefer to put efforts and sources in targeting a particular set of customers which are the ideal T.G. rather than exhaust all resources and mediums across all categories of consumers.

Another concept that a lot of brand management agencies are suggesting to brands these days is that of customization. Tailor made campaigns exclusively designed for different customers according to their individual tastes and preferences. This makes the consumer feel that the brand is aware of what he/she wants and therefore increases loyalty and goodwill of the brand.

media2The customer of today wants the ability to make choices and choose products that match his/her needs accurately. Gone are the times when consumers would buy one soap for the entire family with the sae attributes. Now every member wants a different soap since every consumer is different and the sooner brands learn the art of maintaining consumers for a long period of time, the better it will be for their sustenance and growth.

Making the Most of Your Social Media Presence

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Maintaining a strong social media presence is one of the most effective ways to market your business or service online. Unlike other forms of advertising, social marketing is free and allows for personal interaction between you and your customers or followers. However, like any marketing campaign, a successful social media strategy requires extensive planning and continuous attention to maintain the strongest online presence possible.

Create a Content Strategy

PresenceFirst, determine what type of content will work best for your business or service. For example, if you are creating an online presence for a local business, a blog with relevant location-focused articles can be invaluable to attracting new customers. In contrast, if you are a photographer or videographer, social media sites such as YouTube, Instagram, and Flickr will allow you to focus your content stream on photo/video media.

Diversify with Multiple Social Media Outlets

No matter what your business or service offers, you will see better results from your marketing campaign by diversifying your content between numerous social media channels. Choose several different sites that are well-suited to your content strategy, then regularly post content to each profile. Since most major social media sites offer integrative features such as automatic cross-posting between networks, its relatively simple to maintain multiple social networks at once.

Develop a Persona for Each Social Media Profile

Simply having a social media presence isnt enough to guarantee a successful marketing campaign. For example, if you simply post links to your Facebook or Twitter profile, your content isnt likely to be shared by other users, which extensively limits the audience of your posts.
Instead, develop an effective voice or persona for each social network, and use this persona to engage your audience. For example, when posting a link to Facebook, Twitter or Google Plus+, include a relevant picture that is likely to grab the attention of users. This not only makes it more likely that users will take the time to view your links, it also will increase the number of likes and shares that your content receives on the network. This drastically helps increase your page views and followers, especially if you can create content that goes viral.

Use Analytic Tools to Determine What Works Best

To help you develop a successful social network strategy and persona, use the built-in analytic tools to determine the number of impressions, views, likes and shares that each of your posts receives. This helps you develop an effective voice and content for each channel to ensure your social networks continue to engage users and grow. For example, Facebook Pages are best-suited for simple, visually-oriented posts, as users tend to scroll past posts that are long-winded or bland. In contrast, blogs are well-suited for longer posts and more extensive content, while sites like Twitter and Reddit are good for sharing links to your blog or personal site
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A List of Popular Social Media Networks You Should Be Utilizing

• Facebook Use Facebook to create a public Page for your business or service. Facebook allows you to post status updates, links, and media to your followers. Facebook users can then interact with and share your updates to their own followers, creating the potential for viral marketing. Use Facebooks Page Insights to see how many views and shares each of your posts receives. This will help you develop an effective persona for interacting with Facebook users. As your audience grows, try to focus on the types of posts and media that receive the most views and shares.
• Twitter Use Twitter to give your business or service a public voice. Like Facebook, Twitter lets you publish status updates, links, and media to your followers, who can then repost your updates to their own followers. You can analyze your posts directly on Twitter to determine which ones receive the most interaction. Use this information to hone an effective Twitter persona just as you did with Facebook.

The more Replies and Retweets you receive, the more your profile is marketed to other Twitter users, and thus you will receive more followers. Also, utilize the hashtag system in your updates. When you place a hashtag (#) in front of a word, Twitter automatically categorizes the post along with other posts containing the same hashtag. This allows you to incorporate popular keyword trends into your posts, which in turn helps you gain Retweets and Followers.

• LinkedIn LinkedIn is a good social media site for individuals offering a professional service such as web design, writing, photography, etc. On your LinkedIn profile you can showcase your industry experience by posting a résumé, work samples, and professional qualifications. LinkedIn will help you connect with other users who work in the same industry as you, helping you market your service while making vaulable industry contacts.

• Google Plus+ Google Plus+ works similarly to Facebook in that you can create a public profile for your business or service and then post status and media updates to your followers. This makes it easy to maintain a similar persona on both Google Plus+ and Facebook, allowing you to cross-post updates between the two sites. Additionally, Google Plus+ allows users to recommend websites by +ing them to their profile, making it a valuable tool to promote your personal website.

• StumbleUpon Like the other social network sites listed, StumbleUpon allows you to create a public profile and interact with other users through comments and messages. However, the main function of StumbleUpon is web browsing. StumbleUpon randomly directs users to new sites that fit their past preferences and interests. While maintaining a StumbleUpon profile and liking other sites similar to yours, add links to pages on your personal site into the mix. Other users who like the same websites as you will then be directed to your personal website at random, drastically increasing your page views.

Presence2• Reddit In contrast to the other social networks, Reddit focuses on content by allowing for user anonymity. By creating a Reddit profile, you can add links to your personal website in the appropriate Reddit categories. The more that Reddit users upvote your content, the more it will be seen by other users, allowing for drastic increases in page views. Reddit also has an extensive comment section, allowing you to interact with users regarding your content.

• Blogs In addition to social media profiles, you should also regularly maintain a blog for your business or service. Blogs allow for longer, more extensive updates and media which can then be marketed through your social media profiles. Some of the most popular blog services include Tumblr, Blogger, and WordPress.

• New social media outlets New social media websites are popping up all the time. In addition to maintaining your current social media networks, stay up-to-date on the newest sites and trends to insure that you have the strongest social media presence possible.

Social Media Marketing: Using Twitter to Boost Business

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When you put together a social media marketing campaign, you should learn how to use Twitter for your business. Your curiosity has the best of you and youre wondering what Twitter is all about. There must be something to it because it seems like everyone is using it. What makes Twitter so special? What is Twitter?
To put it plainly, Twitter is a micro blog which is free that allows you to tell people all kinds of things in 140 characters or less.

MarketingPeople are using Twitter in all kinds of ways to communicate with their followers. You can subscribe, share or follow as many friends as youd like. Many companies are developing applications for it and you can use them on your blog. Just ask us how we can install something for you today.

What Is The Best Way To Use It?

The first thing to do is to sign up for a free account. Then you want to make a b-line to the help section and read all about what Twitter can do for your business. Now you want to upload a profile picture of yourself. It should be about 400 x 400 pixels. If you need help setting up your profile, we can do this for you. Contact us today to get started with your own social media marketing plan.
The best way to start using Twitter is to ask questions to the people that are subscribed to your account. How do they feel about a certain topic? What do they do in a certain instance? What are their favorite things? Those are just a few things that you can do with this account.

Using Twitter For Customer Help

Another idea is to switch your customer support over to Twitter. If someone is having a problem with a certain topic, you can help them on that and other people can read the results. The next thing you want to do is to set up your Twitter account where it shows that this is where your customer support is. You can do some searching on other companies that do this to get a few good ideas.

Start Following People

Marketing3When you follow someone else, your reading their post that will show up on your home page. When you follow other people that are similar in interest, their followers will start to follow you. Some companies put a lot of time into doing this to build up their following. One thing you want to do is to make sure you dont spam. What I mean by spam is when you put out information that isnt useful.

Getting Quality Followers

There are a few things that you can do to get quality followers.
Put in a good photo. Dont use something that isnt clear. You want a nice precise picture that tells others who you are.
Write a good biography. Take some time into telling the world who you are. If you have accomplished some great things, tell others about it.
Tweet good and often. People that are interested in following you check out your tweets to see if you are interesting enough to follow.
Be interesting and post links. Dont just post links from your blog, but find other resources that are good for others to read.
Follow people that follow you. This is a great way of picking up new followers.
Now you know how to start a social media marketing campaign. You should learn more on how to use Twitter for your business by searching for this on Google. Many people have created lists of ideas of things you can do with your Twitter account that is very useful.

The Five Giants of Social Media Your Company Needs to Be Using

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Unless youve been living under a rock for the past few years, you know that social media is the hottest vehicle for online marketing these days. Social media is the main source of online activity for teenagers, and sites like Facebook and Twitter are fast outpacing email as tools for casual communication. If you want your business to be taken seriously, social media must be an important element of your overall marketing plan. Without a presence on the five most popular social media sites, your business loses credibility and interest among key demographics.
Facebook
Social2With over 750 million active users, Facebook is the king of social media. On their profiles, users display the brands, places and people they like. Additionally, users can post videos, pictures or other content to their walls, which are then seen by everyone in their friend networks.
Many companies have enjoyed success by offering special deals to individuals who like them and share their advertising content with friends. By positioning your brand as a friend to your potential customers and posting entertaining and informative content on a daily basis, you can create a base advertising segment that consists of thousands of people passionate about your products.
Facebook plays a huge role in what analysts term viral marketing. Used to describe word-of-mouth advertising that reaches a tipping point online, viral marketing depends on customers willingly sharing advertising content due to its interest, humor or other entertainment factors. People will re-post your content if they enjoy it enough. This effectively allows a company to use Facebook for free advertising, though success is dependent upon the quality of the content.
Twitter
Twitter is a social networking medium primarily geared toward concise communication. Posts cant be longer than 160 characters in length, and each person using Twitter typically follow tens or hundreds of individuals and companies. From an advertising standpoint, a persons Twitter feed is like a personal television channel. Each person chooses which people and companies she subscribes to based on her interests and purchasing habits.
By offering great Twitter-related deals on your products, you inspire people to follow you in order to keep tabs on good offers for your products. People enjoy Twitter because it allows them to get real-time updates on the things that matter to them, so deals that prompt customers to act quickly are the best Twitter sellers.
Additionally, Twitter is a good way to send press releases directly to fans of your brand. This will further improve sales, as an informed customer is far more likely to buy your latest product than a customer who doesnt even know it exists.
LinkedIn
Designed for business professionals to network and find jobs, LinkedIn boasts over 100 million profiles. People on LinkedIn use the site to help find new professional opportunities and make connections with others in their field.
A presence on LinkedIn cements your company as a serious contender in the online world. In the way that traditional advertising improves brand awareness among the general public, a LinkedIn profile improves awareness of your company among professionals in your field.
Networking, participating in discussions and making friends on LinkedIn all go a long way toward establishing credibility for yourself and your business. You may also wish to befriend key media contacts on the site to get good press releases when you offer new products and services. LinkedIn is a social network for the movers and shakers of the world, and while it may not have the sheer numbers that a site like Facebook enjoys, it more than makes up for it in the quality of contacts. Nearly everyone you connect with on LinkedIn will be interested in how your business might help them succeed at theirs.
YouTube
Most viral video advertisements are initially posted as YouTube videos by businesses wishing to promote their products. This alone should convince you that a YouTube presence is essential for your online marketing success.
YouTube allows you to connect directly with interested customers through videos promoting your product. If your video seems interesting, dynamic or unique, a potential customer will watch it. If the customer is pleasantly surprised, he is far more likely to purchase your product. Therefore, the best YouTube marketing advertisements are those that dont seem like typical ads. Use your creative muscle! Fun is contagious on YouTube, so have fun while making your movie.
Even talking to the camera and doing weekly vlog updates has done wonders for companies in some niches. Make sure that what youre talking about is current, topical, and even controversial, and you will get a big boost from these videos.
As with any social media site, your companys success on YouTube depends on how many friends your company has on the site. Be social and friend as many people as you feel comfortable doing, and if theyre interested in your product they may friend you back.
Flickr
One of the least-utilized social media sites for marketing purposes, Flickr has served to boost the sales of businesses that take a leadership role in its unique community. Some of the ways to do this include getting a pro account to establish your credibility, uploading quality photos of company events or commenting on other peoples pics.
Social3The community is not geared toward business. Instead, high-quality photos with interesting content will entice viewers to look at your profile. A Flickr profile tied to your business should avoid going for the hard sell, but should instead use the site to offer pictures of how products are made, company parties and other positive imagery to strengthen your brand without being overly pushy.
You should be sure to allow others to reuse the images you post on Flickr.

People are always looking for quality images online, and Flickr is one of the main repositories. This allows you to get free advertising. For instance, if you own a winery and someone is looking for a stock photo of a bottle of pinot noir, your bottle might be used if the picture is really good.Ultimately, social media represents the present and the future of internet marketing. Dont be left out! Develop and maintain profiles on the Big Five social media giants today!

Google +1 Button to Affect Search Ranking

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Webmasters and publishers everywhere have been scrambling to learn just what it is that Google wants in terms of ranking. Now a new social button is on its way, launching June 1st and it is expected to have a significant impact on search rankings for websites.Its called the Google +1 button and it comes just after the launch of the Twitter follow button and works basically the same way.

RankingWhen you see a site or page that you like, you can +1 it and your friends and family (people who know you on the Google network) will be able to see your +1s in their search results, should they search for the same thing.
Danny Sullivan at Search Engine Land reports that he has confirmed with Google that they will indeed be launching their +1 button on June 1st. He adds: Google tells me that any site will be able to add the +1 button code to their site as of tomorrow, through a self-serve process. The company says a full blog post and more details will be posted tomorrow.

Webmasters, get ready for more code editing! Youre going to want to get in while its new and hot and not miss out on the chance for visitors to +1 your site, especially since Google has stated the button will be used as a ranking signal.This brings us back to the topic of website content. Since Googles Panda update, content has become King once again in the land of SEO. Theres no surprise that SEO copywriting services are in high demand after Googles Panda update as more webmasters and publishers seek to revamp their content to get back in Googles graces.

Will your site be worthy of a +1? Is your content up to par with what readers will want to share with others on their network? If not, then theres still time for an overhaul to ensure visitors are pushing that +1 button in your favor.
The +1 button gives us one more way that website rankings can be calculated but many worry it will be abused or exploited. What is there to stop marketers from creating thousands of fake accounts and +1ing their own sites?

Ranking2Will it ever be as popular as the Facebook like button or will it end much like Googles Buzz that started off as a good idea but never really took off?Wont these personal recommendations narrow the search field for you?There are still a lot of unanswered questions about Google +1 but with the June 1st release, we can expect to start seeing some answers soon.You can see Googles video: Introducing the +1 button on YouTube and see for yourself what the new button is all about.

Could a Small Business on the Internet Be the Best Choice?

Many right now are weary of starting a small business during this down time in the economy. The reasons run from health insurance coverage for employees to new tax increases on this extremely vital part of our economy seem to be motivation not to create a small business. The Internet however has proven to be the perfect place to create the perfect business and here are a few reasons why.

BusinessReason number one is the fact that with a small Internet Business online there is no reason for employees. Of course the reason small businesses are important to our economy inthe fact that a business can create jobs. On the Internet however, the chance to create other business owners is the main goal of many businesses here. By creating business owners out of others is far better than creating an employee in many ways.

Through you they can create their own self sustaining business, no paper work and any costs to you that an employee would have. You will have created for them a true entrepreneurial chance they might never have had a chance at before, and that is morally satisfying. You can also create a win-win situation with many opportunities online through many compensation plans through creating opportunities for others financially.

Another reason is the cost of starting a small brick and mortar business. With costs of franchises so high and banks not lending the money we gave them, these costs are far too much for many people. Starting a business online can be free to just a few thousand dollars and come with solid training and education to help you find the success you are wanting. No permits, no license fees and no new TAXES for you to face with a business here. The no new taxes should be enough savings and incentive to get you moving in the right direction.

Many will say that any business on the Internet is shady, or a scam at best, well, they are VERY misinformed and probably have never taken a serious look at the opportunities available. As for myself and many others, working from home can be done and massive success found here. I once heard someone say A formal education gets you a job, but self education gets you rich.

Business2 I and many others who have found success with the Internet could not agree more. Many individuals are looking to the government to answer the situation we are in, some are looking educate themselves for another job, but many of us have self educated and found a whole new life on the Internet even in this economy.

There are many advantages of creating a small business online and many do find this venture successful. Of course there is a learning curve when it comes to starting something new and finding the right training and or, sponsor, will be extremely important for your success. There are many qualified business to choose from online and there are many proven programs to learn from, and if you search out opportunity and fortune, they will not hide themselves.

David J. Boozer is a successful online marketer and business owner. Working side by side and through proven training and mentoring success can be found in an Internet Business.

Social Media Brand Unleashed

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Technology has affected us and the way we carry out our daily activities. The evolution of technology has seen the emergence of new ways of conducting business as well. Gone are the days when aesthetically pleasing internet websites or fancy product brochures were considered enough to drive profits. The art of conducting business and for that matter marketing itself has crossed over to incorporate the growing trend of social media to set themselves apart from competitors.
socialmediaIn these testing economic times when a number of media forms are finding it difficult to survive, it is forecast that Word of Mouth (WOM) is set to grow by 10.2 percent. WOM has always been considered to be one of the most effective forms of advertising. The buzz that WOM generates is infectious and gets passed over and over. No matter what your brand provides, WOM can be one of the most influential factors affecting the way your brand fairs in the market.

The power of WOM lies in the fact that it encompasses a wide range of different media, from blogs to street teams to traditional grassroots campaigns targeted at people to get talking about a product or service. The other main advantage, of course, is that WoM doesnt necessarily cost a lot. And with a latest Nielsen Global Consumer Survey claiming that 90% of consumers trust recommendations from people they know, the power of WOM cannot be undermined.

In order to launch an effective social media campaign that leads to WOM, you need to be aware of how your brand is positioned across your target market. Knowing your audience and listening to their needs is of prime importance as it gives you a good idea about how you can contribute by providing an effective message across your audience. It is all about sending the right message across the right people at the right time.

An effective message is worthless unless it is targeted wisely. Although many brands are still utilizing traditional media outlets, to get their message across, social media is rapidly becoming the sought after platform for brands because online advertising is cheaper compared to other mediums such as TV and print and is far more targeted. Choosing a targeted cost effective channel to promote your brand can not only give your brand that much needed boost but will also be light on your pockets.

socialmediaPopular social media networks such as Facebook with a user strength of more than 250 million users and Twitter with a head count of 20 million and growing, can serve as WOM networks to get your message across. Once your message is targeted, these social networks can provide that much needed domino effect to push your brand to recognition. However unless you have solid, relevant content, the social media marketing efforts can be easily put to waste.

You can make sure that your social media marketing campaign is an absolute winner and thus improve your brand marketing by using a few basic techniques. Although your customers can get information from the internet, you can do your brand a world of good by providing your customers with free resources such as reports, statistics and guides. Valuable information provided to your customers will not only keep you ahead of the competition but also earn their loyalty.

Incorporating a way to get feedback from your customers is a great way to ensure that your brand is heading in the right direction. Several companies like Starbucks, BestBuy and Pizza Hut use customer feedback to improve their brands and you could rightly benefit from it, too. It is also important to stay consistent and admit any wrong as people appreciate honesty and integrity. In addition, when you show progress or improvement as a brand, your customer will empathize with you for the openness and sincerity.

Social media is revolutionizing the marketing world and has put institutional control of marketing in the hands of consumers or the general public. Using it wrongly could bring disrepute to your brand, but use it correctly and you could see your brand breaking boundaries and reaching unimaginable heights.