The internet has changed the way that many people do business. Small business can now touch large numbers of people around the world. Here are some key internet marketing tools that will help grow your business.
Informative Website that is Easy to Navigate
As a consumer, you know nothing is more annoying than going to a bad website, especially when you are in a hurry to get information. Have your contact information readily available on your website so that customers can call you directly. Also, make sure your website is easy to navigate by using tabs or a side bar to link to content areas.
Facebook, Digg, Twitter, LinkedIn and other social networking sites are huge right now. Many people access them at all times of day on their smart phones as well as on their personal computers. If five people like your page, and they recommend you to five people, and those people recommend you to five people, etc., you are well on your way to being connected with thousands of people for free. (Think about the Six Degrees of Separation that link you to Kevin Bacon. If it can line you all the way to Kevin, surely it can link you to lots of customers.) When you set up the sites, be sure to post frequently. You want to keep your friends and followers interested in what you are doing.
Contests and Raffles with Prizes
Everyone loves to get something for nothing. Sure, it seems silly to spend money on something to give it away for free. But in order for contestants to enter, require that they give basic contact information including an email address and/or phone number. You can also require that they answer questions about their personal interests. Think of the prize you paid for as an investment. Youre paying for a customer list. Spread the word about your contest through social networking sites and your website.
Search Engine Optimization (SEO)
When people search for your site on Yahoo, Google, Bing, etc., you want them to be able to find you easily. Search engines are smart and judge your website based on its content, links to the page and originality.. By writing quality content and by using keywords that are commonly searched (with regard to your business), customers around the world can find your website and learn about your business.
Once you have solid content, link key terms within your site to make it easier for customers to find information within your site. Also, you can link to external sites that may be relevant. You will also want to include links to your website in online directories.