There are many strategies for a website to drive more traffic and make more sales, but so far, PPC campaign is still considered one of the best methods available. If you decide to use Google sponsored promotions, then you basically have two options, either you do it yourself or hire a PPC company to manage your PPC campaign. Both ways could be equally good, depends on your situation and your wisdom to make the best choice. So lets compare these two options:
DIY PPC Management
Sponsored ads on Google is not rocket science, but you still need to have proper knowledge to be able to do it correctly, otherwise you will just end up wasting your money for nothing. There are two important things that you should consider when you decide to handle your own PPC campaign:
1. There is a learning curve
Unlike banner ads or classified ads, there are a lot of things to learn when you want to handle a PPC campaign. PPC management requires proper knowledge from the very beginning of the process. You should know how to do a proper keyword research, how to setup your Google sponsored ads, how to properly maintain your ads, also how to properly analyze how well your ads are performing. These are all important parts of your PPC campaign that must be done correctly to make sure you get the expected benefits from your ad campaign. So if you feel that you have the knowledge or able to learn all that, then go for it.
You will also have to deal with a bunch of data related to the PPC campaign. The first data sorting you would have to deal with is keyword sorting that could be up to 300-400 keywords, there are also different attributes associated with them. Those are just keywords, there are many other data to sort, including conversions per click, searches per day, competing bids, not to mention all those data you have to deal with when doing the performance analysis.
Hiring a PPC Management Company
When you hire a PPC management company, obviously you need to spend extra money on the service, but there are also many benefits you can get from it:
1.PPC management services are run by PPC experts that have been dealing with PPC campaign for all kinds of niches on a daily basis, so they know exactly what to do from the beginning of the process to the analysis work.
2.You can concentrate more on managing your website and your business rather than investing a lot of your valuable time to learn about PPC and manage your PPC campaign.
3.People who decide to handle their own PPC campaigns often spend a lot of money during the trial and error period. A PPC management company wont have to go through this process because they have had a lot of experience in dealing with PPC campaign. They could even easily adapt to any changes in the marketplace to make sure that your ad campaign still runs effectively.