A few days ago, we discussed the pros of social media for your business. Today, we will tackle its cons. This video presents many good points worth thinking about to make the most out of social media.
You could have too many followers, but not niche-specific ones. In Twitter, Facebook, and other forms of social media, many people fall into the trap of thinking that thousands of followers, fans, and Likes mean being able to reach a wide audience to be able to promote your product or service. This is not always the case. Bear in mind that plenty of social media accounts are bot-generated or are put up to spam other accounts. Still others might just be friend-happy, or are the ones who keep adding other accounts for popularity or even to promote their own products or services! Bottom line is, if you are not careful about the people who follow or add your social media account, you might have to spend more time trying to weed out the useful ones from the potentially annoying (or even harmful) ones.
Your correspondence might get stuck at the virtual level. Lets face it, people use social media because its so easy to connect without having to leave the comfort of ones home. Now, this self-same pro can become a con for your business because you would have to go the extra mile to convince people to meet you in real time. You could sell and promote your product or service online, but in certain businesses like insurance, sales, medicine, etc., demonstrating your product or service face-to-face is a must. If you create too much of an online presence, people might think that is all you are good at.
You could get plagiarized or ripped off. Internet privacy laws are still experiencing birthing pains, so there are a lot of grey areas which can become spring-boards for defamation, libel, slander, plagiarism, and other cases concerning privacy. If you put up something on the Internet for people to see, there is a huge chance that anyone can rip off what you have put up. There are ways to prevent this from happening, like putting watermarks on your images. However, people who are hell-bent on taking advantage of other peoples work will not balk at ripping off something from you, anyway.
TMI online can ruin opportunities for you. TMI, or too much information, has been the bane of many social media users. Posting not-safe-for-work pictures, incriminating information, or a statement which is politically incorrect or offensive, can ruin your reputation even if your product or service is very, very good. So the best advice for you is to post with common sense, and post with caution.