What’s in a number? When it comes to your business telephone number, it might count for a lot more than you first imagined. For your customers, a simple telephone number can say a lot about you.
Rather the random, chance luck of the draw when it comes to what your telephone number is saying about you, imagine the benefit of using it to give your business a competitive advantage.
There are specialist companies who can arrange a number for you that does not broadcast your postcode location, but allows you the anonymity of a completely non-geographical number. This can give your company access to a much wider, non-localised market.
And for businesses looking to have a presence in another country without the need to set up an overseas office, telephone number specialists such as Telephone Number Solutions can provide a number of freephone and local options in just about any country of your choice. This is a tried and trusted strategy when it comes to reducing costs when testing new, overseas markets.
What is your current number saying about your business?
There is a surprisingly long list of telephone numbers – managed by the official government watchdog Ofcom – each of which says something about the subscriber to that particular service and the cost of both fixed line and mobile calls to that number.
The most widely used phone numbers start with 01 and 02 and denote specific geographical locations in the UK. In other words, your number reveals where you are in the country, potentially limiting sales and business opportunities to customers within or near that location.
Numbers beginning with 07 are reserved for mobile telephones. If this is the type of number from which your business operates, it might give the impression that you run a small, lightweight operation and are unable to afford or choose not to install a fixed line.
What about numbers starting 03?
There has been some confusion for customers calling business rate numbers the wide variation in the cost of calls depending on the number used may mean they are unsure as to whether they are being charged a local or premium rate.
To dispel some of this confusion, Ofcom introduced a new range of 03 numbers that are not only non-geographical, but cost the same to call as 01 and 02 numbers.
Many callers are going to be able to make such calls completely free of charge, since there is a legal obligation for 03 numbers to be included in any free minutes offered by mobile network providers and in any free call deals.
Getting the right number for your business
Gone are the days when it may have been possible to determine the regional location of any telephone number or business you wanted to contact. The choice of numbers currently available may help you break into new markets, thanks to your being able to shrug off any local orientation in the minds of your potential customers.